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Hall of Cakes feature at Sassi Holford launch – London

Monday 24th of September 2012

It was an absolute honour to work alongside ‘It’s the Agency’ on Monday evening at the exclusive preview of the Sassi Holford 2013 Couture Wedding Dress Collection.   


The event was held at the very stylish Haberdashers’ Hall in the city and was truly an evening of style and sophistication.

It’s the Agency are a London event solutions company with more than 25 years’ experience in designing and delivering outstanding events in and around London’s City and West End.

It says on their website that they are ‘a talented team of event planners who thrive on challenge and innovation’.  This couldn’t be more true.  Monday evening was the first time we had seen them in action and they far exceeded our expectations.

From the cocktails and canapes on arrival to the clear down at the end of the evening, every detail was managed and executed with absolute finite precision and it was just a pleasure to be involved.

The evening started at 6.30 with savoury canapes and beautiful cocktails from London caterers Chester Boyd.  Guests mingled whilst enjoying the music of ‘Niche’ The London String Quartet, before being whisked upstairs…..

Guests were seated for dessert canapes and whilst they enjoyed their sweet treats the salon style preview show of Sassi Holford’s 2013 Couture Collection began

Sassi Holford is one of London’s top wedding dress designers and creators and the 2013 did not disappoint. The pieces were absolutely stunning and the models looked beautiful as they showcased Sassi’s latest work.

When the show finished Hall of Cakes treated guests to some delicious cake bites. These were individually wrapped cake parcels in a variety of flavours and fillings.  Goody bags were also at the ready and guests took tasters home for partners and family

The evening was a huge success and we were very proud not only to invited to work with It’s the Agency but also to meet Sassi Holford and be part of a truly memorable evening.

Lastly, a big thank  you to Douglas Fry Photography for supplying these lovely photos

To see more images from the evening

To see more of the Sassi Holford collection

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